How can you make the most of this marketing campaign?
We are dedicated to helping you every step of the way; our customer care team will be in contact on a regular basis to make sure you are using the full potential of this marketing campaign to help drive your business forward.
We also want you to be able to utilise this campaign online, using the tools we provide to promote your business and your digital spaces (website, social media etc).
Here are a few digital marketing tips on how you can best advertise yourself online.
How to make the most of SmartMag and the marketing campaign
You will have received, via email, a link to your landing page within the Campaign Portal which we call the “Smart Mag”.
This link will not change, it is static for the period of your campaign, so you can start using it right away within social media, websites and emails. We recommend using this link whenever possible on all your digital platforms, such as your website, social media and email campaigns/ signatures so that you can increase your exposure potential. This will all help to influence potential customers and show that you are endorsed by a respected local agent, are involved in a local network and will help boost your exposure by organic means.
Optimizing your social media:
Posting on social media is crucial to letting people know your company exists, it allows people to easily find your company and boosts you to the front of internet searches.
It’s the best free to use method of promoting your website and services, and even allows you to connect with other local businesses who you can network with and help cross promote. Engagement is the most important thing when running a social media account, you need to promote content which people want to see and interact with, which will then boost the popularity of your account and promote you to more customers.
Here are a few tips on how to best increase your social media engagement: -
Post content worth engaging with, such as polls, interesting videos and graphics or a desirable looking product photo. You want your content to be happy, beautiful, inspiring, and not incite anger by talking about sensitive issues.
Respond to all comments, even if just to say hi. These are customers engaging with you so use this opportunity to talk to them about your business. Even if the comment is negative use this chance to suggest a resolution for them, showing the other customers who may see the comment your professionalism.
Encourage your customers to comment, like and share your posts. -
Start a Facebook Group. Groups are a better way to increase engagement than a business page as they are more social, and allow customers to post their questions any time. Customers can also directly interact with each other on your group, which can be beneficial to you if they recommend your services.
Use images every time you post. Posts that include images get 150% more traction, according to Buffer, as images capture more attention when people are scrolling through their feed. Adding a relevant image will help boost how many customers see your post.
Use emojis. Much like images, emojis will help gain the attention of people scrolling on social media, and will boost your likes, comments and shares.
Post multiple times a day. Posting 2-3 times per day between 1-3PM will help you build up an audience, however be careful as posting too much may annoy your customers and lead to them unfollowing you.
Share relevant content to your feed, such as articles relating to your business and services or interesting social media posts.
Use attention grabbing words in your posts, especially in the headlines and at the beginning.
Ask questions to your followers, this is an easy way to get people to engage with your posts and boost your page.
Understanding SEO
Understanding SEO (Search Engine Optimization) is crucial if you want your company to be among the first results to pop up when customers search for your services.
Our campaign utilizes SEO strategies in order to boost your company’s digital presence, but here are a few ways to help increase your visibility yourself: -
Publish relevant and authoritative content on your website and social medias.
When you create engaging and thoughtful content people will be more likely to visit your website and click on your content, which in turn boosts your digital content into the view of more people.
Use keywords and keyword phrases.
Using words that people are the most likely to type into their search engine will ensure that your website and social medias will appear to them. For example a window cleaner will want to have the words ‘window’ and ‘clean’ as well as their location somewhere on their website to ensure they are being caught by the right searches.
Update your content regularly.
Keep your social medias up to date, and if you have a website make sure to upload any recent work or customer reviews, or anything that can be turned into new content to grow your site.
Further useful SEO tips:
When digitally marketing, you need to remember that the content you produce has to be interesting, useful, engaging and entertaining for your audience. A continuous flow of new content gives your customers a reason to keep coming back to your webpage and social medias, and increases their interaction with your posts.
To make sure you’re addressing questions people may have make sure to complete a key word search before you create any content.
A free and easy way to see what people are asking about your business’s services, try using www.answerthepublic.com to find a list of key words people have been typing into search engines, that you should be using in your content.
This ensures that your marketing directly targets genuine customer needs.
Email Marketing
Email marketing is a tried and tested way of directly promoting your company to your customers. Once you have established your online presence (website, social media etc.) it’s simple to begin an email marketing campaign, as many email marketing services are available for free or with a limited budget.
Email marketing allows you to directly contact your customers even if they haven’t visited your website or social media, so you can promote all your digital spaces through the campaign. You can also share with your customers ay recent news or events happening with your company or promote any deals or sales you may have.
Google My Business
If you want to attract local customers and promote yourself to a certain area setting up a Google My Business is essential.
This service is free and easy to use, and promotes your business to location specific searches. Once you’ve set up a business profile you can attach your website, social media and other information about your business like contact details, location and opening hours.
Your company will be easily findable for customers looking for local services.
